Get rid of the unconscious blockers slyly holding you back from generating the financial peace of mind you want.
And build a sustainable and automatic system that works for you, without taking risks you can’t handle, becoming a trading/real-estate/crypto expert or place your trust in the elusive promises of the law of attraction.
Engaging cohort
based program
6 lives sessions to bridge the gap between learning and action
7 asynchronous online video modules blended and dozens of practical applications
Take Back the Driver’s Seat. Build Your Financial Freedom.
Discover the strategies to build a stable and enduring financial future
without relying on temporary solutions or drastic budget cuts that make you feel guilty.
Overcome the psychological barriers that prevent you from accumulating wealth.
Recognize and reshape the cognitive dissonances that are holding you back, so you can confidently make financial decisions and take control of your financial destiny.
Learn how to invest your money wisely with the Barbel Strategy.
Minimizing risk and maximizing long-term returns, even if you’re starting from scratch.
Identify your uniqueness, learn to express it, and use it to boost your income.
Whether you’re an entrepreneur, self-employed, or even an employee in a company.
Gain exclusive access to insights and opportunities that can accelerate your journey to financial freedom.
With expert advice from a diverse range of professionals—including real estate, financial markets, cryptocurrencies, and behavioral neuroscience.
Enjoy special deals
From our trusted and renowned partners to save and invest your money.
We’re not Snake Oil Salesmen
A “snake oil salesman” refers to someone who exploits others by making exaggerated or false claims about products or services, often promising miraculous results without delivering real value. The term originated in the 19th century when traveling salesmen in the United States marketed “snake oil” as a cure-all for various ailments. While some traditional Chinese medicines did use genuine snake oil with supposed medicinal properties, the American versions were often fraudulent mixtures with no real benefits.
At Paradox, we champion scientific approaches and methods that have stood the test of time. We won’t sell you the illusion of getting rich quickly. Nor will we claim that becoming wealthy is simple or that everyone has the same ability to achieve financial freedom. That said, we all have the ability to reclaim our power and improve our financial situation.
On this page, you’ll discover the program we’ve designed—together with trusted partners— to help you take control of your finances and create the financial freedom you aspire to.
Introducing Psychology of Money
Psychology of Money is a cohort-based program that combines asynchronous online video content, dozens of practical applications and live sessions led by experts, designed to bridge the gap between learning and action—delivering real-life results.
By dedicating just a few minutes each day, you’ll immerse yourself in a transformative journey where building wealth and making smart investments become second nature.Whether you’re unsure how to generate more income, struggling to invest, or aiming for a secure financial future, we’ll guide you through a step-by-step process to help you make smart, intentional choices that set you and your family up for lasting financial freedom.
Additionally, many renowned partners—who have negotiated exclusive deals and preferential rates with us—support this program, making it easier for you to access your financial goals.
The program: we’ve cooked this up just for you
MODULE 1
The Foundations of Wealth: The Philosophy of Marcus Aurelius and Warren Buffett
- Redefine financial freedom and build your Financial Freedom Canvas (FFC).
- The dynamics of power: Why money matters.
MODULE 2
1% Building Your Financial Freedom Through the Philosophy of Marcus Aurelius and Warren Buffett
- Thinking and developing wealth mental models: Psychology and money.
- Beliefs and mental scripts: Breaking the myths that hold you back and influence your financial results.
- How to prioritize your finances if money isn’t a high value for you.
- Euphoria & aversion: A unique philosophy to create a balanced relationship with money.
- Define your own rules.
MODULE 3
Michelangelo, Caligula: Cognitive Biases, Serotonin, Social Conditioning, and Asymmetric Spending
- Oikonomia vs. Chrematistics: Aristotle’s wisdom for strategic and sustainable money management.
- The paradox of financial freedom: The critical mistake to avoid if you want to accelerate progress.
- Regain peace of mind and reduce anxiety with the 50/30/20 rule.
- The best tool to create your own personalized, simplified monthly budget.
- The philosophy of asymmetric spending.
- Dopamine and impulsive purchases: How to stop falling for instant gratification and take back control of your spending.
- The science of self-control: Regain power over your reflex habits.
- The Man in the Car paradox: How social conditioning shapes your decisions.
- Save between €50 and €100 per month by the end of this video.
MODULE 4
The Science of Saving: Principles Inspired by Japanese Culture and the Psychology of Saving
- The three-vault system: Building the foundations of wealth.
- The method to create a safety net for unexpected expenses and emergencies.
- Why not all money has the same value: The pitfalls of mental accounting.
MODULE 5
The Art of Asymmetric Investment: Maximizing Gains with Calculated Risk
- Understanding cognitive biases to avoid poor decisions.
- The basics for building wealth intelligently and defining your risk tolerance.
- Becoming the master of time: Infinite games and the magic of compound interest.
- Why even experts make mistakes and mislead you.
- The guide to ETFs and index funds: How to choose.
- Which platform to use to invest your money.
- The Barbell Strategy: Risk vs. reward, the art of asymmetry.
- Automated systems to manage your finances: Savings, investments, and budgeting.
- Lessons from the Madoff scandal: How even the smartest get fooled—and how to avoid falling into the trap.
- Understanding the psychology of bubbles and financial crashes: Recognizing and avoiding the traps of collective euphoria.
- The pitfalls of perception in investing.
MODULE 6
Tapping into Your Uniqueness: Increase Your Value, Stand Out, and Become Unstoppable
- The value equation: How to solve major problems and become indispensable.
- T-Shape High ROI Skills: Become an essential resource.
- The Da Vinci principle: Stand out and escape competition by embracing your uniqueness.
- Monetize your uniqueness: Create your OPM (One Page Marketing).
- The secret of the wealthy: Leveraging the power of tools to create wealth.
- How your emotions and low self-esteem sabotage your finances.
MODULE 7
True Wealth: Stoicism, Service, Craft
- Give meaning to money.
- Finalize your FFC and create a monthly routine.
- Financial serenity and the paradox of freedom: Finding peace amidst market chaos and understanding your brain’s reactions under pressure.
We designed this program for 4 profiles. Which one is yours?
You don’t want to rely only on your savings but take smart steps toward real financial growth, without feeling overwhelmed by the process.mizable title !
You’re not struggling—you have a steady job, a decent salary, and can afford your needs. But when it comes to doing more with your money—like investing—you freeze. The fear of making the wrong move and losing everything holds you back. While you’ve heard of others getting rich, it feels like those stories are from a different world.
You’ve tried learning about it, but nothing sticks.You believe investing is for experts or those willing to take big risks, and the idea of real estate or stocks feels too complex and unsafe.
With your financial situation, the dream of financial freedom feels close, but just out of reach, and you’re frustrated that you haven’t cracked the code yet.
You sometimes feel guilty for small indulgences, like a Starbucks coffee or a Netflix/Disney/Amazon Prime/HBO, you name it, subscription, because you know you could have saved this money.
You want to overcome the fear of losing money, understand the game, and finally start making your money work for you.
You often feel guilty asking for higher rates, thinking that you’ll lose clients or that you don’t deserve to charge more.
As a freelance, therapist, or solopreneur, you often feel like you’re undervaluing your services. Pricing your work feels uncomfortable, and you’re constantly doubting whether you’re charging what you’re worth. This impacts both your personal and business finances.
You fear that being assertive with your pricing might make you seem greedy. Your earnings are inconsistent and unpredictable, leaving you in a constant state of financial stress. You know you need to value yourself more, but it’s hard to break free from the mindset that holds you back.
You want to feel confident charging what you’re worth, attract clients who value your work, and stabilize your finances by creating a reliable and diversified income stream.You’ve tried to budget and save, but the irregularity of your incomes makes it difficult to plan ahead. One month you’re doing great, the next you’re scrambling. You feel like you’re constantly playing catch-up, unable to build a solid financial foundation. You’ve believed that you just have to deal with the instability—that it’s part of the lifestyle. But deep down, you know there has to be a better way to run your business and manage your personal finances. You just haven’t figured out how to get there without compromising your passion or creativity.
You don’t necessarily want to be rich; you just want to live comfortably without feeling guilty about spending.
You love living life to the fullest, but your spending habits often leave you stressed when bills come around. Saving feels like it’s for “someday,” but you don’t want to deprive yourself now. You think that you don’t have the discipline for long-term wealth-building.
You want to continue enjoying experiences—travel, dining out, and shopping—but there’s always that nagging feeling in the back of your mind about money running out.
You’re not trying to die the richest person in the cemetery. You’ve always believed that it’s better to enjoy life while you can, because who knows what tomorrow will bring?
When you decide to tighten your belt, knowing it’ll be restrictive, it only takes one exhausting, stressful day for you to find yourself spending the evening filling your cart at Zara.So, you spend. You live. And yet, you feel stuck.
You just want to feel in control of your money
You feel like money is only for the lucky ones—those with wealthy families or high-paying jobs.
You’ve relied on the system (banks, government aid), but it’s not enough to build real security.
Living paycheck to paycheck, you’re constantly stressed, struggling with unexpected expenses, and feel financial freedom is out of reach.
With debts piling up and no clear path to save or invest, you feel stuck in a cycle of financial instability. Managing your finances feels overwhelming.
You’ve tried to save, but life always gets in the way, an unexpected expense, groceries that cost more than planned, a school expense for your kids. Without anyone to show you a better way, it feels like people like you just don’t “make it.” The fear of not having enough is always there, and with debt weighing you down, you feel like you’re digging a deeper hole.
This program is not for you if...
You’re hoping for a magic formula to get rich without breaking a sweat.
You’re hunting for quick fixes to make fast cash.
You expect a financial investment solution that promises to make you a millionaire in a year.
You’re on the lookout for the next big investment like Facebook, thinking it’ll be your ticket to wealth overnight.
You’re an expert in trading, real estate, or crypto, already mastering every aspect of your finances—unless you’re ready to take a deep dive into your psychology to make massive leaps in your progress.
David laroche animating this masterpiece program
Coach for executives, elite athletes, and CNRS researchers for over 10 years
David Laroche is also the founder of the Paradox School. He teaches his signature method there, Deep Coaching™, a unique approach that combines the best of coaching, cognitive psychology, psychoanalysis, and neuroscience to create rapid, deep, and lasting transformations.
Safe Investments, Expert Guidance, and Exclusive Deals with our Partners
Access exclusive deals :
Real estate, online brokerage
Apply the Barbell Strategy and invest your money with our partners at preferential rates
Turnkey solutions, reduced costs, fees negotiated for you, solutions tailored for you...
+30k
Users
Save on your subscriptions.
By joining the largest co-subscription community.
Rates negotiated for you.
Save up to 850€/year.
Centralize, subscribe, switch, and cancel all your contracts and subscriptions freely with just a few clicks.
Electricity and gas
Internet box and mobile plan
Home insurance
Assistance
Netflix, Spotify...
Gym membership
Transport card, press...
Bank account, customizable card, and management app for teenagers.
More than 5 million customers.
Introductory courses from our partners.
Real estate, online brokers, and much more.
Bonuses and special access
Understanding Power Dynamics and Money Expectations in Relationships
In many couples, one partner tends to save while the other prefers to spend. This difference can often lead to tension and conflict. How can you foster healthy conversations with your partner, bring peace of mind to both of you, and ensure that money topics no longer become sources of discord?
Yes, you can get on the same page with money.
In this special bonus, you’ll discover why you both see money differently and transform money from stress and frustration to a source of connection and possibility.
Financial Education for Teenagers
According to the French Banking Federation, 97% of 9-year-olds report having made a purchase with their own money. Yet, schools teach nothing about personal finance.
In this unique module, benefit from expert advice to help your children—or young adults—develop responsibility, autonomy, sustainable financial habits, and good reflexes from an early age.
Quick Transformation Day - Online Live Event
Because we want you to experience a transformative moment right from the start, Paradox is hosting Quick Transformation Days—a two-day event you can join from the comfort of your home.
Day 1: Identify your zone of genius and uniqueness, making it easier and more natural to generate income. Say goodbye to methods that don’t truly align with who you are.
Day 2: Overcome a deep-seated limiting belief that’s holding you back from achieving your goals, guided through a powerful protocol led by David Laroche.
Date: First quarter of 2025. Specific date to be confirmed.
The date will be communicated to you in advance for you to organise you agenda easily.
Negotiation scripts for Requesting a Raise or Negotiating Banking Terms
Having the right scripts in hand isn’t just about better communication—it’s about reclaiming agency in situations where power dynamics often feel stacked against you.
Whether you’re asking for a raise or negotiating with a bank, these scripts challenge the idea that you must simply accept what’s offered. They remind you that your value is not just tied to numbers on a paycheck or terms in a contract—it’s deeply connected to your ability to articulate your worth.
By providing structure and clarity, these tools empower you to navigate potentially intimidating conversations with confidence and self-assurance, helping you move closer to the financial freedom and respect you deserve.
Expert Insights
Real estate, financial markets, cryptocurrencies, startups, and behavioral neuroscience, Psychology of Money brings together a diverse range of experts to provide you with cutting-edge insights and strategies. Each intervention is designed to deepen your understanding, challenge your perspectives, and equip you with actionable tools to excel in these areas.
Free live session: Investing After 50
Retirement, which once felt distant and abstract, now has a date. The children are growing up, and the idea of passing something on to them starts to carry real weight. And alongside that, another question quietly rises to the surface:
“Isn’t it already too late?”
At this stage, it’s no longer about chasing risky bets — it’s about making clear, grounded decisions that reflect what truly matters. There are strategies built for this pivotal moment in life: to secure the future, find real peace of mind, and protect what we leave behind.
This isn’t an end. It’s a turning point.
Free Live Session: Portfolio Analysis
In an exclusive live session (reserved for early registrants and available later on replay), David Laroche will open the doors to his personal financial journey.
After more than 15 years of investing his own money—testing, making mistakes, adjusting—he will break down his portfolio in detail, and share openly the costly errors he’s made, the decisions he would approach differently with the experience he has today.
He’ll also reveal his biggest successes — the ones that truly made a difference.
Paradox Contest.
Win several hundred thousand euros.
The power of compound interests
The power of compound interest isn’t just a financial concept; it’s a profound reminder of how small, consistent actions can lead to exponential growth over time. When you invest, you’re not just earning interest on your original capital, but on the interest that has accumulated, creating a snowball effect that grows faster the longer you let it roll.
From a cognitive perspective, humans often struggle to intuitively understand compound interest due to our brain’s inherent bias toward immediate rewards. The exponential nature of compound growth is not easily intuitive for our brains, which are more accustomed to linear thinking. As a result, it can be challenging to perceive the full impact of compound interest, especially when the significant rewards are years, or even decades, away.
How it works ?
Completed
Opening of registration
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Completed
First draw · € 10 000
This first draw will only be held for people who join the program between now and December 8.
During 2025
Second draw · € 50 000
If you join the program before registration closes on December 08, you are also eligible for the draw.
Choose the plan that suits you.
Registrations close on April 6, 2025.
After this date, no registration will be possible.
Advanced
1990€
Include everything from the Plus offer
Save €460 by paying in full
Access to the 4 modules of the "Living from Your Expertise" (VDE) program
Module 1 : Positioning
Find what makes you unique and attract the right clients without having to constantly sell yourself.
Module 2 : Acquisition
Create content that grabs attention, leaves an impression, and naturally attracts the clients you truly want.
Module 3 : Offer
Build an offer that’s seen as a must-have — the one that makes people want to say yes without hesitation.
Module 4 : Conversion
Convert effortlessly: natural sales, smooth conversations, and clients who engage with ease.
Supports
Practical tools to take action: PDFs, exercises, ready-to-use templates — everything you need to move forward quickly and effectively.
Or 5 payments of €490.
They speak about our programs better than we do.
Renaud - Business Lawyer
“In six months, I doubled my revenue from the previous year by adjusting my fees to match the value I deliver to my clients.”
Gilles
“I’ve multiplied opportunities in my field by 10, with projects emerging and incredible new ventures coming to fruition.”
Nicolas
“My vision of myself as a business leader has completely transformed. This change far exceeded my investment—it gave me the confidence to make better decisions, lead effectively, and embrace my role with calm and impact.”
Ready to boost your finances?
Marc
“I tripled my financial results this year, but my greatest victory lies elsewhere: I’m home every evening, I cook dinner for my kids, eat with them, and tuck them into bed. Thanks to this work, I’ve found a rare balance between my life as a business owner and my role as a father.”
Céline - Real Estate Advisor
“In two years, I tripled my real estate revenue, and my clients now naturally recommend me—something that never happened before. I feel more aligned, confident, and comfortable in my interactions, whether prospecting or speaking with clients.”
Jérémy - Hospitality Entrepreneur
“Ten years ago, I was in debt, living in my car, and my financial life was chaos. I not only balanced my situation but achieved five-figure revenues. Later, by confronting professional challenges, I realized my tendency to be “too kind” was undermining my relationships. Thanks to introspective work, I transformed my business approach and interactions with my teams.”
need a helping hand ?
Take a look at our FAQ!
Psychologie de l’Argent is far more than just another course on managing money—it’s a transformative journey. Over 7 meticulously designed modules, you’ll dive into asynchronized video lessons, live sessions with leading experts, and practical exercises tailored to bridge the gap between theory and real-world application. This isn’t about giving you formulas to memorize; it’s about equipping you with the mindset and tools to build sustainable wealth. Think of it as an intensive, hands-on workshop where the focus isn’t just on earning or saving, but on reshaping the way you think, feel, and act about money.
You’ve seen the promises before: “Get rich quick!” or “Invest in this one magical opportunity!” That’s not us. Psychologie de l’Argent isn’t selling illusions or shortcuts. What sets us apart is our dual focus on psychology and strategy. We delve into the unconscious beliefs and emotional triggers that silently sabotage your financial progress, while also providing practical, proven frameworks for earning, saving, and investing intelligently. This program goes beyond “how-to” and addresses the deeper “why” that’s holding you back. It’s about lasting change, not temporary results.
We’re currently finalizing every detail to ensure this program exceeds your expectations. That’s why, for now, you’re invited to join at an exclusive discounted rate—well below the final public price. The program itself includes 6 live sessions over a carefully structured timeline and 7 video modules you can engage with at your own pace. Once finalized, you’ll have full clarity on the exact schedule, but rest assured, the experience is crafted to maximize your learning while respecting your time.
Ask yourself: Do you feel stuck in your current financial situation, unsure how to move forward? Whether you’re a freelancer struggling to price your services, an employee hesitating to invest, or someone simply yearning for financial peace of mind, this program meets you where you are. We’ve designed it for anyone ready to take control of their finances—without resorting to risky gambles or falling for hollow promises. If you value self-awareness, actionable strategies, and a deeper understanding of money, this program was made for you.
Not at all. Psychologie de l’Argent starts from the ground up, stripping away jargon and making financial concepts accessible, no matter your background. We understand that complex financial systems can feel intimidating—that’s why we break them down into simple, actionable steps. This isn’t about being an expert; it’s about becoming confident in your ability to make sound financial decisions.
Absolutely. Our focus is on building a foundation that prioritizes stability and growth—without adding unnecessary financial strain. If you’re in debt, this program offers practical tools to manage it while teaching you how to regain control over your money. However, we understand that committing to a program might feel daunting. That’s why we’ve included flexible payment options. If joining right now would compromise your financial well-being, we recommend waiting. Our goal is to empower, not endanger.
Imagine finally taking control of your finances, where every euro has a purpose, and every decision feels intentional. Through this program, you’ll uncover hidden cash by cutting unnecessary expenses, learn strategies to generate more income, and use our exclusive partnerships to save on essentials like subscriptions and insurance. It’s not just about having more—it’s about doing more with what you already have.
Yes, your journey doesn’t stop when the program ends. You’ll have access to all the materials for an additional 12 months, giving you ample time to revisit lessons, refine your strategies, and solidify your progress. This isn’t just a course; it’s a resource you can return to as your financial journey evolves.
Life happens, and we get it. That’s why every live session will be recorded and made available for replay. Whether you need to rewatch for clarity or catch up on what you missed, you’ll have the flexibility to learn on your schedule.
Community is a cornerstone of this program. Beyond the live sessions where you can ask questions directly to experts, you’ll gain access to a dedicated community space. Here, you can share insights, seek advice, and celebrate wins with others who share your ambitions. You’re not just enrolling in a program—you’re joining a movement.
Absolutely. We’re here to ensure your experience is seamless. For any technical issues or questions, simply reach out to us at contact@paradox.io. Whether it’s troubleshooting or guidance, our support team is ready to assist. Your focus should be on transforming your financial life, not battling tech hiccups.
Absolutely. We offer a 14-day money-back guarantee to ensure you feel confident about your choice. If, for any reason, you change your mind within the first 14 days after joining, simply let us know, and we’ll provide a full refund—no questions asked.Since the program is still being finalized, your feedback and participation will play a key role in shaping its final structure. This means you’ll not only be part of something transformative but also have the unique opportunity to co-create an experience tailored to your needs. We’re certain that as the program evolves, you’ll love the value and impact it brings to your financial journey.
Already more than 40,000 people affected
