Get rid of the unconscious blockers slyly holding you back from generating the financial peace of mind you want.
And build a sustainable and automatic system that works for you, without taking risks you can’t handle, becoming a trading/real-estate/crypto expert or place your trust in the elusive promises of the law of attraction.
Engaging cohort
based program
6 lives sessions to bridge the gap between learning and action
7 asynchronous online video modules blended and dozens of practical applications
Take Back the Driver’s Seat. Build Your Financial Freedom.
Discover the strategies to build a stable and enduring financial future
without relying on temporary solutions or drastic budget cuts that make you feel guilty.
Overcome the psychological barriers that prevent you from accumulating wealth.
Recognize and reshape the cognitive dissonances that are holding you back, so you can confidently make financial decisions and take control of your financial destiny.
Learn how to invest your money wisely with the Barbel Strategy.
Minimizing risk and maximizing long-term returns, even if you’re starting from scratch.
Identify your uniqueness, learn to express it, and use it to boost your income.
Whether you’re an entrepreneur, self-employed, or even an employee in a company.
Gain exclusive access to insights and opportunities that can accelerate your journey to financial freedom.
With expert advice from a diverse range of professionals—including real estate, financial markets, cryptocurrencies, and behavioral neuroscience.
Enjoy special deals
From our trusted and renowned partners to save and invest your money.
We’re not Snake Oil Salesmen
A “snake oil salesman” refers to someone who exploits others by making exaggerated or false claims about products or services, often promising miraculous results without delivering real value. The term originated in the 19th century when traveling salesmen in the United States marketed “snake oil” as a cure-all for various ailments. While some traditional Chinese medicines did use genuine snake oil with supposed medicinal properties, the American versions were often fraudulent mixtures with no real benefits.
At Paradox, we champion scientific approaches and methods that have stood the test of time. We won’t sell you the illusion of getting rich quickly. Nor will we claim that becoming wealthy is simple or that everyone has the same ability to achieve financial freedom. That said, we all have the ability to reclaim our power and improve our financial situation.
On this page, you’ll discover the program we’ve designed—together with trusted partners— to help you take control of your finances and create the financial freedom you aspire to.
First, what is money?
What does it represent?
Money is not the root cause of all evil.
Money is simply an expression of value.
Alright, but what is the value, you might ask?
We could define it as the subjective measure of the importance, usefulness, or desire we assign to something.
Value is what something means to us.
Something has value if it meets an essential or specific need, if we desire it, if it is useful, if it brings us pleasure, if it fills what we perceive as gaps in our personalities or if it is rare or difficult to obtain.
In simple terms, value is not absolute—it is personal and contextual.
Money is merely a way to express and exchange that value.
What you’re willing to spend (in money) to obtain something reflects the value you place on it.
When you buy a book, three kilos of tomatoes, or a tube of toothpaste, it’s because you believe they hold a value equivalent to the amount of money you’re willing to trade for them.
If you’re a freelancer or self-employed (coach, therapist…), you understand that your clients pay you based on the value they perceive you can provide for them, the same logic goes for your employer if you’re an employee.
Understanding that money is simply an expression of value is key.
But chances are, it’s not really the money you care about.
For you, it's probably never really been about money.
I mean, not money as such.
At its core, money is just a piece of paper, a number on a screen.
What really matters to you is what you do with it.
Or what you would do with it if you had more.
Traveling across Egypt, India, or other exotic destinations with your spouse and kids—taking your time, truly, with no rush, to explore whatever catches your fancy.
Maybe it’s dedicating your time to meaningful projects, like creating a nonprofit where you could work.
Or buying a house by the sea?
Maybe money is just a means for you to learn and grow by connecting with the people who inspire you.
And while some dream of spending vast amounts on cars, luxury hotels, and cigars, perhaps you simply want to treat yourself every now and then—without counting every penny, but also without going overboard. To buy without overconsuming.
Perhaps you just want to reduce your working hours, enjoy life more, and live without financial stress.
Beyond being a piece of paper or mere numbers on a screen, for many of us, money is ultimately a means to freedom.
The freedom to do what holds value for us without constantly wondering if we can afford it or living with the frustration of realizing we’re living a life that falls short of our ideals.
Money gives us choice and allows us to explore new horizons.
Let’s keep it real: money, like everything in life, also comes with its own set of challenges.
But okay, sure—money is an expression of value.
So, what do we do with that in our daily lives?
How can you change your reality and have more money?
You don’t have to search far on the internet to find answers to this question. With a bit of digging into the subject, a pattern starts to emerge.
The recipe for achieving financial freedom isn’t complicated.
At least, it’s presented to us as logical.
Let’s start with the first part of the equation: what you generate minus what you spend.
A practical way to look at it is through the lens of production and consumption.
Generally, money comes into our lives because we produce value.
For most of us, that value comes from the work we do—our employer pays us for the perceived value of our contributions.
For others, that value is created through a business they’ve built, one capable of delivering value to a large number of people at once.
On the flip side, money leaves our lives when we consume it. A Netflix subscription, a new car, rent, a pack of cigarettes, a coffee or muffin at Starbucks.
In this sense, an individual’s wealth can be seen as the balance between their production and consumption.
This wealth is what we call savings—what’s left at the end of the month.
Month after month, these savings add up and form a nice little sum that needs to grow…
By investing it.
Once those savings are invested, it’s all about giving time the chance to do its work—allowing your capital to grow year after year, with the compounding effect of investment returns building momentum.
And that’s it. It’s as simple as that.
And that’s how most money courses teach financial freedom.
They provide you with strategies to earn more money, save it, and make it grow. They tell you what to do, with the intention of helping you achieve results.
The problem is, they don’t tell you why you’re not doing it.
Why, even though you know your money shouldn’t just sit idle in a bank account, you remain paralyzed by the fear of losing it all, making a mistake, or falling victim to a scam.
They don’t explain why, despite knowing you should save, you end up spending your money impulsively—seeking a quick pleasure, only to regret it later.
Even though excellent investment courses exist and offer genuinely effective strategies, they don’t address the entire problem :
Our psychology.
Because if someone who wants to save associates saving—even unconsciously—with something boring or unpleasant, they won’t do it.
f they associate budgeting with something tedious or restrictive, they won’t do it.
If they view investing as too risky, or if they believe they’re not capable, they won’t do it.
And if the person who wants to invest also has a strong need for immediate gratification or quick results, they either won’t invest—or they’ll make poor decisions that lead to losing their money.
Each of us carries many different money scripts, and because they are not the product of conscious and rational thought, they are often contradictory.
Yet all of them are powerful and deeply ingrained.
These money scripts have worked for us—or for others we know—to some extent, which strengthens our faith in them. We cling to them, even when they cause stress and disasters in our daily lives.
The primary obstacle in dealing with these scripts is that we are often unaware of them, which only increases their ability to exert absolute control over our lives.
That’s why, before we can change a behavior, we must first consciously understand the script or story that our interpretive mechanism has created.
The equation for financial freedom is therefore incomplete, simplistic, and often misunderstood.
Financial freedom is not just about technical skills.
Hidden and poorly understood psychological mechanisms, cognitive biases, mental models, and societal conditioning play a significant role in shaping our financial state.
In this program, we will take the time to deconstruct each of these psychological barriers to make it easier to implement the strategies.
Doing well with money has little to do with how smart or financially educated you are and a lot to do with how you behave, and how you behave is determined by your psychology.
While part of the program will focus on psychology, we won’t delve into dubious methods like manifesting abundance solely through the power of your thoughts—we don’t believe in that.
Generating Psychological blocker
For us, generating money—whether you’re an employee or an entrepreneur—means bringing your uniqueness to the forefront. It’s about identifying your singularity, what sets you apart, and expressing that value in a way others can recognize and appreciate. Then, leveraging tools like coding, media, and networks to amplify and share that value.
We’ll guide you step by step to clarify the unique value you offer, teach you how to express that uniqueness, and help you position it effectively in the market.
Expenses Psychological blocker
Building wealth, saving money, and managing a budget shouldn’t be sources of stress or deprivation.
Mindful Spending is about spending extravagantly on what truly matters to you, while intelligently reducing and optimizing expenses in areas that hold little value or meaning for you.
Investing Psychological blocker
Asymmetric Investing is the ability to optimize investments for the highest possible returns while minimizing the risk of total capital loss.
Unlike Symmetric Investing, which pairs low returns with low risk and high returns with very high risk, Asymmetric Investing leverages the best of both worlds. It involves allocating 10% of your capital to risky, volatile assets while keeping 90% in much safer assets that still offer attractive returns.
Introducing Psychology of Money
Psychology of Money is a cohort-based program that combines asynchronous online video content, dozens of practical applications and live sessions led by experts, designed to bridge the gap between learning and action—delivering real-life results.
By dedicating just a few minutes each day, you’ll immerse yourself in a transformative journey where building wealth and making smart investments become second nature.Whether you’re unsure how to generate more income, struggling to invest, or aiming for a secure financial future, we’ll guide you through a step-by-step process to help you make smart, intentional choices that set you and your family up for lasting financial freedom.
Additionally, many renowned partners—who have negotiated exclusive deals and preferential rates with us—support this program, making it easier for you to access your financial goals.
The program: we’ve cooked this up just for you
MODULE 1
The Foundations of Wealth: The Philosophy of Marcus Aurelius and Warren Buffett
- Redefine financial freedom and build your Financial Freedom Canvas (FFC).
- The dynamics of power: Why money matters.
MODULE 2
1% Building Your Financial Freedom Through the Philosophy of Marcus Aurelius and Warren Buffett
- Thinking and developing wealth mental models: Psychology and money.
- Beliefs and mental scripts: Breaking the myths that hold you back and influence your financial results.
- How to prioritize your finances if money isn’t a high value for you.
- Euphoria & aversion: A unique philosophy to create a balanced relationship with money.
- Define your own rules.
MODULE 3
Michelangelo, Caligula: Cognitive Biases, Serotonin, Social Conditioning, and Asymmetric Spending
- Oikonomia vs. Chrematistics: Aristotle’s wisdom for strategic and sustainable money management.
- The paradox of financial freedom: The critical mistake to avoid if you want to accelerate progress.
- Regain peace of mind and reduce anxiety with the 50/30/20 rule.
- The best tool to create your own personalized, simplified monthly budget.
- The philosophy of asymmetric spending.
- Dopamine and impulsive purchases: How to stop falling for instant gratification and take back control of your spending.
- The science of self-control: Regain power over your reflex habits.
- The Man in the Car paradox: How social conditioning shapes your decisions.
- Save between €50 and €100 per month by the end of this video.
MODULE 4
The Science of Saving: Principles Inspired by Japanese Culture and the Psychology of Saving
- The three-vault system: Building the foundations of wealth.
- The method to create a safety net for unexpected expenses and emergencies.
- Why not all money has the same value: The pitfalls of mental accounting.
MODULE 5
The Art of Asymmetric Investment: Maximizing Gains with Calculated Risk
- Understanding cognitive biases to avoid poor decisions.
- The basics for building wealth intelligently and defining your risk tolerance.
- Becoming the master of time: Infinite games and the magic of compound interest.
- Why even experts make mistakes and mislead you.
- The guide to ETFs and index funds: How to choose.
- Which platform to use to invest your money.
- The Barbell Strategy: Risk vs. reward, the art of asymmetry.
- Automated systems to manage your finances: Savings, investments, and budgeting.
- Lessons from the Madoff scandal: How even the smartest get fooled—and how to avoid falling into the trap.
- Understanding the psychology of bubbles and financial crashes: Recognizing and avoiding the traps of collective euphoria.
- The pitfalls of perception in investing.
MODULE 6
Tapping into Your Uniqueness: Increase Your Value, Stand Out, and Become Unstoppable
- The value equation: How to solve major problems and become indispensable.
- T-Shape High ROI Skills: Become an essential resource.
- The Da Vinci principle: Stand out and escape competition by embracing your uniqueness.
- Monetize your uniqueness: Create your OPM (One Page Marketing).
- The secret of the wealthy: Leveraging the power of tools to create wealth.
- How your emotions and low self-esteem sabotage your finances.
MODULE 7
True Wealth: Stoicism, Service, Craft
- Give meaning to money.
- Finalize your FFC and create a monthly routine.
- Financial serenity and the paradox of freedom: Finding peace amidst market chaos and understanding your brain’s reactions under pressure.
We designed this program for 4 profiles. Which one is yours?
This program is not for you if...
You’re hoping for a magic formula to get rich without breaking a sweat.
You’re hunting for quick fixes to make fast cash.
You expect a financial investment solution that promises to make you a millionaire in a year.
You’re on the lookout for the next big investment like Facebook, thinking it’ll be your ticket to wealth overnight.
You’re an expert in trading, real estate, or crypto, already mastering every aspect of your finances—unless you’re ready to take a deep dive into your psychology to make massive leaps in your progress.
David laroche animating this masterpiece program
Coach for executives, elite athletes, and CNRS researchers for over 10 years
David Laroche is also the founder of the Paradox School. He teaches his signature method there, Deep Coaching™, a unique approach that combines the best of coaching, cognitive psychology, psychoanalysis, and neuroscience to create rapid, deep, and lasting transformations.
Safe Investments, Expert Guidance, and Exclusive Deals with our Partners
Access exclusive deals :
Real estate, online brokerage
Apply the Barbell Strategy and invest your money with our partners at preferential rates
Turnkey solutions, reduced costs, fees negotiated for you, solutions tailored for you...
+30k
Users
Save on your subscriptions.
By joining the largest co-subscription community.
Rates negotiated for you.
Save up to 850€/year.
Centralize, subscribe, switch, and cancel all your contracts and subscriptions freely with just a few clicks.
Electricity and gas
Internet box and mobile plan
Home insurance
Assistance
Netflix, Spotify...
Gym membership
Transport card, press...
Bank account, customizable card, and management app for teenagers.
More than 5 million customers.
Introductory courses from our partners.
Real estate, online brokers, and much more.
Bonuses and special access
Understanding Power Dynamics and Money Expectations in Relationships
In many couples, one partner tends to save while the other prefers to spend. This difference can often lead to tension and conflict. How can you foster healthy conversations with your partner, bring peace of mind to both of you, and ensure that money topics no longer become sources of discord?
Yes, you can get on the same page with money.
In this special bonus, you’ll discover why you both see money differently and transform money from stress and frustration to a source of connection and possibility.
Financial Education for Teenagers
According to the French Banking Federation, 97% of 9-year-olds report having made a purchase with their own money. Yet, schools teach nothing about personal finance.
In this unique module, benefit from expert advice to help your children—or young adults—develop responsibility, autonomy, sustainable financial habits, and good reflexes from an early age.
Quick Transformation Day - Online Live Event
Because we want you to experience a transformative moment right from the start, Paradox is hosting Quick Transformation Days—a two-day event you can join from the comfort of your home.
Day 1: Identify your zone of genius and uniqueness, making it easier and more natural to generate income. Say goodbye to methods that don’t truly align with who you are.
Day 2: Overcome a deep-seated limiting belief that’s holding you back from achieving your goals, guided through a powerful protocol led by David Laroche.
Date: First quarter of 2025. Specific date to be confirmed.
The date will be communicated to you in advance for you to organise you agenda easily.
Negotiation scripts for Requesting a Raise or Negotiating Banking Terms
Having the right scripts in hand isn’t just about better communication—it’s about reclaiming agency in situations where power dynamics often feel stacked against you.
Whether you’re asking for a raise or negotiating with a bank, these scripts challenge the idea that you must simply accept what’s offered. They remind you that your value is not just tied to numbers on a paycheck or terms in a contract—it’s deeply connected to your ability to articulate your worth.
By providing structure and clarity, these tools empower you to navigate potentially intimidating conversations with confidence and self-assurance, helping you move closer to the financial freedom and respect you deserve.
Expert Insights
Real estate, financial markets, cryptocurrencies, startups, and behavioral neuroscience, Psychology of Money brings together a diverse range of experts to provide you with cutting-edge insights and strategies. Each intervention is designed to deepen your understanding, challenge your perspectives, and equip you with actionable tools to excel in these areas.
Paradox Contest.
Win several hundred thousand euros.
The power of compound interests
The power of compound interest isn’t just a financial concept; it’s a profound reminder of how small, consistent actions can lead to exponential growth over time. When you invest, you’re not just earning interest on your original capital, but on the interest that has accumulated, creating a snowball effect that grows faster the longer you let it roll.
From a cognitive perspective, humans often struggle to intuitively understand compound interest due to our brain’s inherent bias toward immediate rewards. The exponential nature of compound growth is not easily intuitive for our brains, which are more accustomed to linear thinking. As a result, it can be challenging to perceive the full impact of compound interest, especially when the significant rewards are years, or even decades, away.
That’s why, when we came up with the idea to launch a contest, we didn’t want to create something that fed into the desire for immediate gratification, like offering a car, for instance.
That’s not the message we want to reinforce.
Instead, we chose to offer two investment portfolios: one worth €10,000 and the other €50,000, both with the potential to generate several hundred thousand euros, harnessing the magic of compound interest.
This is about planting seeds for long-term growth, not quick fixes.
How it works ?
You are here
Opening of registration
08 dec. 2024
Registration closed
End of Dec. / Early Jan.
First draw · € 10 000
This first draw will only be held for people who join the program between now and December 8.
During 2025
Second draw · € 50 000
If you join the program before registration closes on December 08, you are also eligible for the draw.
Launch offer valid only during Black Friday
7 teaching modules combining psychology and strategy
- The Foundations of Wealth : The Philosophy of Marcus Aurelius and Warren
- Thinking and Developing the Mental Models of Wealth : Psychology and Money
- Michelangelo, Caligula : Cognitive Biases, Serotonin, Social Conditioning, and Asymmetric Spending
- Michelangelo, Caligula : Cognitive Biases, Serotonin, Social Conditioning, and Asymmetric Spending
- The Art of Asymmetric Investment : Maximizing Your Gains with Calculated Risk and Overcoming Cognitive Biases to Avoid Bad Decisions
- Identifying Your Uniqueness : Increasing Your Value, Standing Out, Becoming Indispensable
- True Wealth : Stoicism, Service, Craft.
Enhance the pedagogy, maximize your results
- 6 LIVE Sessions
- Including 3 with David (Accumulating wealth, investing, and generating income)
- Support, tools, and templates
Custom access
- Harmony: Understanding Power Dynamics and Expectations Around Money Within Couples.
- Financial Education for Teenagers: Responsibility, Autonomy, Sustainable Financial Habits
- The Quick Transformation Day - Identify What Makes You Unique and Overcome a Limiting Belief.
- Negotiation Scripts: For Negotiating Your Salary, a Bank Loan... And Quickly Recovering Money.
The intervention of psychology and economics professionals (doctors, experts...).
Enjoy exclusive benefits with our partners
- Access exclusive deals: real estate, online brokerage
- Apply the Barbell Strategy and invest your money with our partners at preferential rates (turnkey solutions, reduced costs, fees negotiated for you, solutions tailored for you...)
- Centralize, subscribe, switch, and cancel all your contracts and subscriptions freely with just a few clicks and save up to €850 per year.
- Bank account, customizable card, and management app for teens. At a discounted preferential rate.
- Save on your subscriptions by joining the largest co-subscription community. Rates negotiated for you.
- Introduction to real estate investment course, masterclass on investing with Tony Parker
Early bird price: SOLD OUT
Now €1500
5x €300
1x
€1500
2x
€750
3x
€500
They speak about our programs better than we do.
Renaud - Business Lawyer
“In six months, I doubled my revenue from the previous year by adjusting my fees to match the value I deliver to my clients.”
Gilles
“I’ve multiplied opportunities in my field by 10, with projects emerging and incredible new ventures coming to fruition.”
Nicolas
“My vision of myself as a business leader has completely transformed. This change far exceeded my investment—it gave me the confidence to make better decisions, lead effectively, and embrace my role with calm and impact.”
Ready to boost your finances?
Marc
“I tripled my financial results this year, but my greatest victory lies elsewhere: I’m home every evening, I cook dinner for my kids, eat with them, and tuck them into bed. Thanks to this work, I’ve found a rare balance between my life as a business owner and my role as a father.”
Céline - Real Estate Advisor
“In two years, I tripled my real estate revenue, and my clients now naturally recommend me—something that never happened before. I feel more aligned, confident, and comfortable in my interactions, whether prospecting or speaking with clients.”
Jérémy - Hospitality Entrepreneur
“Ten years ago, I was in debt, living in my car, and my financial life was chaos. I not only balanced my situation but achieved five-figure revenues. Later, by confronting professional challenges, I realized my tendency to be “too kind” was undermining my relationships. Thanks to introspective work, I transformed my business approach and interactions with my teams.”
need a helping hand ?
Take a look at our FAQ!
Psychologie de l’Argent is far more than just another course on managing money—it’s a transformative journey. Over 7 meticulously designed modules, you’ll dive into asynchronized video lessons, live sessions with leading experts, and practical exercises tailored to bridge the gap between theory and real-world application. This isn’t about giving you formulas to memorize; it’s about equipping you with the mindset and tools to build sustainable wealth. Think of it as an intensive, hands-on workshop where the focus isn’t just on earning or saving, but on reshaping the way you think, feel, and act about money.
You’ve seen the promises before: “Get rich quick!” or “Invest in this one magical opportunity!” That’s not us. Psychologie de l’Argent isn’t selling illusions or shortcuts. What sets us apart is our dual focus on psychology and strategy. We delve into the unconscious beliefs and emotional triggers that silently sabotage your financial progress, while also providing practical, proven frameworks for earning, saving, and investing intelligently. This program goes beyond “how-to” and addresses the deeper “why” that’s holding you back. It’s about lasting change, not temporary results.
We’re currently finalizing every detail to ensure this program exceeds your expectations. That’s why, for now, you’re invited to join at an exclusive discounted rate—well below the final public price. The program itself includes 6 live sessions over a carefully structured timeline and 7 video modules you can engage with at your own pace. Once finalized, you’ll have full clarity on the exact schedule, but rest assured, the experience is crafted to maximize your learning while respecting your time.
Ask yourself: Do you feel stuck in your current financial situation, unsure how to move forward? Whether you’re a freelancer struggling to price your services, an employee hesitating to invest, or someone simply yearning for financial peace of mind, this program meets you where you are. We’ve designed it for anyone ready to take control of their finances—without resorting to risky gambles or falling for hollow promises. If you value self-awareness, actionable strategies, and a deeper understanding of money, this program was made for you.
Not at all. Psychologie de l’Argent starts from the ground up, stripping away jargon and making financial concepts accessible, no matter your background. We understand that complex financial systems can feel intimidating—that’s why we break them down into simple, actionable steps. This isn’t about being an expert; it’s about becoming confident in your ability to make sound financial decisions.
Absolutely. Our focus is on building a foundation that prioritizes stability and growth—without adding unnecessary financial strain. If you’re in debt, this program offers practical tools to manage it while teaching you how to regain control over your money. However, we understand that committing to a program might feel daunting. That’s why we’ve included flexible payment options. If joining right now would compromise your financial well-being, we recommend waiting. Our goal is to empower, not endanger.
Imagine finally taking control of your finances, where every euro has a purpose, and every decision feels intentional. Through this program, you’ll uncover hidden cash by cutting unnecessary expenses, learn strategies to generate more income, and use our exclusive partnerships to save on essentials like subscriptions and insurance. It’s not just about having more—it’s about doing more with what you already have.
Yes, your journey doesn’t stop when the program ends. You’ll have access to all the materials for an additional 12 months, giving you ample time to revisit lessons, refine your strategies, and solidify your progress. This isn’t just a course; it’s a resource you can return to as your financial journey evolves.
Life happens, and we get it. That’s why every live session will be recorded and made available for replay. Whether you need to rewatch for clarity or catch up on what you missed, you’ll have the flexibility to learn on your schedule.
Community is a cornerstone of this program. Beyond the live sessions where you can ask questions directly to experts, you’ll gain access to a dedicated community space. Here, you can share insights, seek advice, and celebrate wins with others who share your ambitions. You’re not just enrolling in a program—you’re joining a movement.
Absolutely. We’re here to ensure your experience is seamless. For any technical issues or questions, simply reach out to us at contact@paradox.io. Whether it’s troubleshooting or guidance, our support team is ready to assist. Your focus should be on transforming your financial life, not battling tech hiccups.
Absolutely. We offer a 14-day money-back guarantee to ensure you feel confident about your choice. If, for any reason, you change your mind within the first 14 days after joining, simply let us know, and we’ll provide a full refund—no questions asked.Since the program is still being finalized, your feedback and participation will play a key role in shaping its final structure. This means you’ll not only be part of something transformative but also have the unique opportunity to co-create an experience tailored to your needs. We’re certain that as the program evolves, you’ll love the value and impact it brings to your financial journey.